E-mail marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
In Most cases people leave the websites after looking at them and they don’t come back that way every business looses the percentile of conversions. According to statistics only 1% people buy the products or services from the internet on their first visit that mean We loose 99% of customers.
By offering something of high perceived value absolutely free to your website visitors, in exchange for their name and email address, you can capture a much larger number of people into your marketing system.
Where a good conversion rate for a site that is selling something is around 1%, a good ‘opt-in rate’ (the number of people who take up your free offer) is around 20%, and can be as high as 50%!..
Instead of losing 99 out of 100 people who visit your site, you’re now only losing 50 to 80 people. Or in other words, you’re capturing 20 to 50 people out of every 100 people who visit your site, instead of just one.
We help our clients to reach to their potential customers directly and market their products or services by offering our expert services such as,